Impact · selected case studies

Scale matters when it changes what people can access.

Four examples of commercial and institutional work translated into measurable outcomes.

Mdundo · Telco and mobile-money scale

Telco and mobile-money scale

Challenge

Connect a pan-African digital music platform to telco audiences and make creator micro-payments possible.

Action

Led telco products, marketing and partnerships; developed mobile-money deals and Orange Economy campaigns.

Result

Telco partnerships increased 7×, with five integrations across Africa. Platform figures: 30M+ monthly active users during the tenure; 39M+ reported in July 2025.

Read the supplied Mdundo platform report
UBOMI · Healthcare access

Healthcare access

Challenge

Bring free healthcare services to underserved communities and extend the programme beyond Lagos.

Action

Pistis Foundation convenes The Elevation Church, Pro Health International, Zenithcare Hospital and Oyo State partners. Sowari serves as Chairperson, Partnership and Communications Sub-committee for UBOMI 2026.

Result

Five-day Ibadan outreach targets 5,000 residents with free consultations, drugs, diagnostics and surgery. The first UBOMI outside Lagos, in the programme’s 10th year. Vanguard reports 48,706 verified interventions since inception and a reported 99% surgical success rate.

Read the supplied Vanguard report
MGLJ · Education and household stability

Education and household stability

Challenge

Address the economic pressures behind school dropout while sustaining children’s education.

Action

Pair scholarships with seed funding and mentorship for single-parent and widow-led households.

Result

30 scholars in the 2026 academic session, up from 23 in 2025. The first beneficiary has completed university.

Visit MGLJ Foundation
Etisalat · Customer experience

Customer experience

Challenge

Improve customer experience across a large, distributed retail footprint.

Action

Led customer experience, retention and digital marketing.

Result

80% customer satisfaction across 200+ sites and a 20% NPS uplift.

Source: CV and resume; no public supporting link supplied.
UBOMI · Ibadan 2026

Care, brought within reach.

Sowari Akosionu beside a UBOMI Medical and Surgical Outreach Ibadan banner
UBOMI free medical outreach, Ibadan 2026
Five people standing together in front of a Pistis Foundation UBOMI banner
Sowari Akosionu with Pro Health, UBOMI 2026
Group of people standing on the steps of the Aafin Olubadan building
Olubadan courtesy call, UBOMI Ibadan
Creative economy · masterclass

Where platforms meet livelihoods.

Sowari Akosionu and MUSON scholars at the Mdundo x MTN Foundation masterclass on the business of music
Mdundo x MTN Foundation — MUSON Scholar Masterclass on The Business of Music with Sowari Akosionu
Standing group of masterclass participants inside an arched building
Masterclass scholars, group photo
Woman standing in a hall at a masterclass with a screen and tables behind her
Business of music masterclass, event photo
Group selfie of masterclass participants outdoors, with Sowari Akosionu in the foreground
Music in business masterclass, event photo
Regional footprint

Six countries. Different contexts.

Nigeria
Home base; Lagos, Abuja and Ibadan
W. SaharaDem. Rep. CongoSomaliaSudanChadLesothoZimbabweBotswanaNamibiaSenegalMaliMauritaniaBeninNigerTogoCôte d'IvoireGuineaGuinea-BissauLiberiaSierra LeoneBurkina FasoCentral African Rep.CongoGabonEq. GuineaZambiaMalawiMozambiqueeSwatiniAngolaBurundiMadagascarGambiaTunisiaAlgeriaEritreaMoroccoEgyptLibyaEthiopiaDjiboutiSomalilandUgandaRwandaS. SudanTanzaniaKenyaSouth AfricaNigeriaCameroonGhana

Boundaries: Natural Earth 110m, public-domain cartographic data. Highlighted countries only.

Across markets, languages and regulation

Africa is not one market.

Sowari's leadership spans 10 African markets. This map highlights six named countries within that wider experience: Nigeria, Ghana, Cameroon, Kenya, Tanzania and South Africa. The work spans Anglophone and Francophone contexts, public-private partnerships, the Orange Economy and digital inclusion.

VodacomMobile money operators
“Our partnership with Safaricom has been instrumental in enabling royalty payouts in Kenya.”
Sowari Akosionu, quoted in Moses Kemibaro · Medium, 10 Sep 2025

The same report describes US$1 million in royalties paid to 300,000+ African music artists between January and July 2025. It also reports 39M+ monthly active users as of July 2025. These are Mdundo platform figures.

Board and advisory

Bring this perspective to your table.

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